I have been involved in content creation and social media since 2010. From using Youtube as a full-time job throughout my childhood, and being an influencer through the years before focusing on my adult career in Social + Marketing, I have been on both sides of the Social Media world.

I am based out of sunny Southern California, more specifically, Orange County.

I am very passionate in my work and believe my 14 years of experience hold true to that!

Between working in Sports, E-commerce, Jewelry, Sustainability, and CPG, my experience has proved itself.

Oh, and I have a degree from Walter Cronkite School of Journalism as well!

If I told you I have over a decade of experience at the age of 24, you might be confused. Let me explain.

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In 2010, as a 10 year old, I began my YouTube/Content Creator career with a group called SevenSuperGirls. Though the channel has since been deleted from YouTube, I spent seven years collaborating with a group of other young girls to create videos that were age-appropriate for 8-14 year olds. We created family-friendly skits for our young demographic. As the years went on, we began working with brands such as Justice, Roxy, Gap, FinFun Mermaid Tails, and many more. We also hosted on average 3 meet & greets a year across the United States. I was very active in helping plan these events and the coordination of brand deals and filming locations.

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I then focused on making college a time to learn and grow without being in front of the camera every week. I took part in some amazing internships during this time such as:

• ​Social Media and Sportscasting with the National Hot Rod Association (NHRA Drag Racing)
  
• Digital Audiences (Marketing) Lab at Arizona State
• Multimedia Intern for the Savannah Bananas - the coolest team in baseball
• Athlete Marketing/NIL/Social Media Coordination for Sports, Sponsorships and Events Consulting, LLC
• Communications Intern for Footprint (of the Footprint Arena in Phoenix, AZ - Go Suns!)
• Marketing Intern, Account Assistant and Manager for Power Moves Marketing

After those experiences, I found myself with a full-time position with Modern Gents Jewelry for about a year as a content creator, before holding my current title of Community Marketing Specialist at SAMBAZON AÇAÍ!

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Not to forget, I run my own Social Media platforms with a collective total of 969,000 followers across platforms where I love to share my daily life!

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With a full decade of experience of the ever-changing times of social media under my belt, I am sure I can bring new insightful ideas to a company.

Community Marketing Specialist, SAMBAZON Açaí | March 2023 – Present

• Creating boosted and organic content for Youtube Shorts, Instagram Reels, TikTok, while also managing paid content and aligning with International and Global teams
  
• Writing and editing recipe and educational blogs for web page and Pinterest, using SEMRush for keywords
  
• Managing all US Platforms; Content Calendar Scheduling, Posting, Responding to comments and DMs, email correspondence using brand voice and sustainability mindset
  
• Managing, contracting, and invoicing all monthly Influencers and Ambassadors for collaboration posts and event coverage
  
• Posting live content from events such as the WSL US Open of Surf, Expo West, Padres Games, Storefront Grand Openings
  
• Setting up influencer gifting campaigns, packaging boxes, and shipping out product
  
• Reporting weekly, monthly, and quarterly on social listening, competitor analysis, and social analytics data using digital storytelling
  
• Setting up Social-Focused giveaways with relatable brands to increase brand awareness and grow following
  
• Supporting on-site for all events such as trade shows, grand openings, sporting events, brand activations
  

Content Creator & Social Media Specialist, Modern Gents | August 2022 – March 2023

• Delivering engaging short-form organic and paid posts for TikTok, Instagram Reels and Facebook to generate brand awareness
  
• Conceptualization and execution of user generated content advertising while also honing in on current trends
  
• Social media monitoring and responding to comments and customer service problems using brand voice
  
• Social media audits and analytics reports on all social platforms and content
  
• Scheduling posts by collaborating with coworkers for a concise and aesthetic layout
  

Account Manager, Power Move Marketing | April 2022 – June 2022

• Created graphic and video content for all social media platforms for 15 different clients
  
• Evaluated weekly Instagram insights and analytics to increase engagement and organic growth through the $1.80 method and competitor research
  
• Developed numerous email & digital marketing campaigns and newsletters
  
• Amplified exceptional creators and content through social media outreach and influencer campaigns
  

Giveaway conteNt

in-store + recipe

travel store front

recipe

Stadium store front

Trendy tiktok 1

LTO Announcement

trendy tiktok 2

Comment generating

share generating

share generating

awareness generating

Season highlights

trending dance

interview highlights

Trending audio

Article 1

Article 2

Article 3

Article 4

Glendale star newspaper

Page 18-19:

Community supports theaterworks for az gives day

Glendale star online

Community supports theaterworks for az gives day

west valley view newspaper

Page 6-7:

goodyear city manager gives covid-19 update

downtown devil

Downtown coffee shops adapt to stay open during quarantine

Blog 1

Blog 2

Blog 3

Blog 4

sambazon açaí blog

acai maca smoothie recipe courtest of kirsten kaminski

sambazon açaí blog

Tropical superfruit smoothie

sambazon açaí blog

Mango acai protein smoothie

sambazon açaí blog

Easy strawberry banana açaí smoothie

Blog 5

Blog 6

Blog 7

sambazon açaí blog

two tropical smoothie recipes

sambazon açaí blog

Cherry lime açaí bowl recipe

sambazon açaí blog

Homemade açaí bowl recipe

In my 1.5 years at SAMBAZON, I have had the ​opportunity to host numerous co-branded ​giveaways. We would partner with like-​minded brands for a social and web ​giveaway. These giveaways would add ​10k+ new emails to our email list, generate ​thousands of new followers and ​engagement, and directed traffic to our ​webpage

Notable brands: Hippeas, QMixers, Hu ​Kitchen, Murf E-Bikes, Orgain, Crunchies, ​KOS, Erewhon, Nuzest, Original Sprout, ​Midori Bikinis, California Mango, Yeti, Owen’s ​Mixers, FunkItWellness, Flourish Plants, ​Kinship Milk Tea, Hempress, Dragon Alliance ​Sunglasses, Kai Fragrance, Matuse, and ​more!

• Start the morning off with email response and create an organized plan for the day

• check in on all social platform demographics and update internal data trackers

• community response: engaging with direct messages and public comments on every platform

• updating paid media trackers for live ad content

• powerpoint creation to storytell data, updates, ideas

• working with applications like hootsuite and upfluence to see an overview of platform success

• influencer research: updating list of potential influencers to partner with

• contracting, briefing, invoicing for all monthly influencers to align content calendar
  

• creation of on-brand stories for instagram
  

• writing blogs using semrush for keywords, uploading blogs to social accounts and pinterest
  

• creating engaging video content using brand voice and guidelines
  

• aligning with global and international teams for them to have us-approved content
  

• working with our ambassadors to create content, signings at events, and updating social platforms on their sport success
  

• supporting events such as grand openings, on-site sporting events, trade shows and other brand activations through social content and influencer Coordinatio
  

• Managing content calendar to include content from every channel of support: cpg, food service, hospitality, international, ugc, lifestyle, brand, event, bowl shop, sustainability
  

• Filming, editing, adjusting lighting, posting of content
  

• Reporting to upper management on all updates from a social and analytical standpoint
  

in one year by applying growth strategies and setting up giveaways and influencer content, i was able to grow sambazon’s instagram account by 10,000 followers. The accout had not grown in followers by this amount in over 2 years.

I did this by:

• working with macro influencers such as dalton chandler, meowmeix, and more
  

• setting up giveaway campaigns with relatable brands
  

• content creating for paid media through a/b testing
  

• organic growth methods ($1.80 method)

• paid media efforts
  

during my time at modern gents, 40 of my tiktoks and instagram reels exceeded 100,000 views. in terms of followership, the instagram account grew by 70,000 followers in 8 months.

the video ads i created while employed were deemed the most successful and are still used over a year after my departure.

in 3 months by creating highly engaging content, i was able to exceed expectations of the 10,000 follower goal. by the end of my summer intership, cpl’s tiktok had 54,000 followers.

power moves marketing example 3 slides from 2022

2021 one-pager media kits for ssec agency

This slide deck was made in collaboration for a group project for my Sports Marketing & Campaigns class. The purpose was to create our own partnership for Footprint with another Arizona event. We decided to create a potential collaboration between Footprint and the Waste Management Phoenix Open. We presented this in front of a panel of professors and Footprint executives. Our group project and presentation was the winner for our class and we were rewarded with an A and a trip to a Suns game in the Footprint Suite.

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Fun Fact: Footprint and WMO did partner together in 2022 and used some of our ideas

For my high school senior project during 2017-2018, I interned with the nhra and got to create this promotional video. This video was published on their social accounts as a promotion.

In march and april of 2024, i got brought back into the world of drag racing by being asked to be a back up girl (the one running and lining the car up) for my childhood friend, bobby bode.

fun fact:

I grew up around drag racing, as my father, jeff arend, drives a nitro funny car!

In early 2022, I applied for the Houston Astros' Social Media Apprentice position. After five interviews, I was asked to create a project that followed their guidelines. This is the project that I turned in and received great feedback from.

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I was not chosen for the position, but I learned a lot throughout the process. I met so many amazing employees of the Houston Astros.

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I was really fortunate for this opportunity and I am proud of the slide deck that I created so I wanted to showcase it here on my portfolio. I really enjoyed using my graphic design skills, as well as knowledge I have in the social media industry.